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Use of Social Media in Urban Design

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The word 'social' dictates the link and exchange of information and 'media' refers to a medium to transfer such data among the people concerned in various parts of the world. To serve this purpose various social media platforms have been introduced most popular being used are Facebook, Instagram, Snapchat, and Twitter. The idea of social media came into being to create a medium of connection among the people who are distant and connecting to them in person, is not an option. In the past few years, the usage of social media has expanded finding its way in marketing, business, exploration, etc. depending on the subject of study. The social media analysis strategy has also paved the way in urban planning and design. The exploitation of data available due to the user usage and analyzing it to our advantage to extract relevant data impacting the traditional design techniques to create more equitable spaces. It is a source of valuable data in the form of geotagged images on L